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Design-build: This is the method you need to know about for marketing in the construction industry!
This method has a massive impact on how you position your offering with your target group
Jan 812 min read
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Design – Bid – Build: Traditional project management method – a blessing or a curse for higher-priced providers?
In this blog post you'll learn how to crack the phases of traditional project delivery and position your offers
Jan 611 min read
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Target group: Inspection engineers. Neutral and independent – and yet influential in the construction industry
Inspection engineers act neutrally and independently, but have a decisive influence on which offers are accepted.
Dec 31, 20247 min read
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🏗️Target group: structural engineers. Why their needs and requirements count in the construction industry
Structural engineers are the guarantors of a construction project's stability-But how can you reach this target group in a targeted way?
Dec 29, 202411 min read
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Target group: architects. More than just planning – the key role in the construction project!
Architects are not only responsible for the architectural design, but are also central decision-makers in the construction project.
Dec 27, 20249 min read
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Basics III: Customers vs. clients in the construction industry: Why we only talk about target groups
How do you distinguish between customers and clients, and what strategies do you need to address them in a targeted way?
Nov 30, 20247 min read
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