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This method has a massive impact on how you position your offering with your target group

Inspection engineers act neutrally and independently, but have a decisive influence on which offers are accepted.

Structural engineers are the guarantors of a construction project's stability-But how can you reach this target group in a targeted way?

Builders in focus: Whether private builder or public institution – they have individual requirements

In the construction industry, in-depth expertise often comes up against a phenomenon: Bullshit-Marketing

Technical marketing and product development in the construction industry are always faced with a challenge: compromises

This article shows you how to determine the perceived value and set the optimal price for your target group.