All blog posts in one place

With Integrated Project Delivery, the construction industry is relying on a modern, collaborative Modell, but what opportunities arise?

Construction Manager at Risk: this method changes what target groups ‘are allowed to want’

This method has a massive impact on how you position your offering with your target group

Inspection engineers act neutrally and independently, but have a decisive influence on which offers are accepted.

Architects are not only responsible for the architectural design, but are also central decision-makers in the construction project.

Target group: Financier. Why their needs and requirements in the construction industry matter.

Builders in focus: Whether private builder or public institution – they have individual requirements

In the construction industry, planners, technical planners and consultants are a central, but by no means homogenous, target group

In the construction industry, in-depth expertise often comes up against a phenomenon: Bullshit-Marketing

How do you distinguish between customers and clients, and what strategies do you need to address them in a targeted way?