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Basics VII: How Clients in the Construction Industry Shape Target Group Behavior – Example: Structural Engineer
In the construction industry, planners, technical planners and consultants are a central, but by no means homogenous, target group
Dec 19, 20245 min read
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Basics VI: Bullshit marketing in the construction industry – 0 success guaranteed
In the construction industry, in-depth expertise often comes up against a phenomenon: Bullshit-Marketing
Dec 17, 20245 min read
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