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IPD as a project development model: Why your marketing is as uncompetitive as a cement mixer in a Formula 1 race without this knowledge!
With Integrated Project Delivery, the construction industry is relying on a modern, collaborative Modell, but what opportunities arise?
Jan 2411 min read
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Design – Bid – Build: Traditional project management method – a blessing or a curse for higher-priced providers?
In this blog post you'll learn how to crack the phases of traditional project delivery and position your offers
Jan 611 min read
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Target group: Inspection engineers. Neutral and independent – and yet influential in the construction industry
Inspection engineers act neutrally and independently, but have a decisive influence on which offers are accepted.
Dec 31, 20247 min read
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🏗️Target group: structural engineers. Why their needs and requirements count in the construction industry
Structural engineers are the guarantors of a construction project's stability-But how can you reach this target group in a targeted way?
Dec 29, 202411 min read
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The builder or client as a target group: Why your offer can only be built with his wishes!
Builders in focus: Whether private builder or public institution – they have individual requirements
Dec 22, 20248 min read
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Basics VII: How Clients in the Construction Industry Shape Target Group Behavior – Example: Structural Engineer
In the construction industry, planners, technical planners and consultants are a central, but by no means homogenous, target group
Dec 19, 20245 min read
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Basics III: Customers vs. clients in the construction industry: Why we only talk about target groups
How do you distinguish between customers and clients, and what strategies do you need to address them in a targeted way?
Nov 30, 20247 min read
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