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Design – Bid – Build: Traditional project management method – a blessing or a curse for higher-priced providers?
In this blog post you'll learn how to crack the phases of traditional project delivery and position your offers
Jan 611 min read
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Basis VIII: How the HOAI service phases influence your communication with architects and specialist planners!
HOAI service phases: Your key to successful marketing in the construction industry!Â
Dec 22, 202410 min read
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Basics VII: How Clients in the Construction Industry Shape Target Group Behavior – Example: Structural Engineer
In the construction industry, planners, technical planners and consultants are a central, but by no means homogenous, target group
Dec 19, 20245 min read
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Basics VI: Bullshit marketing in the construction industry – 0 success guaranteed
In the construction industry, in-depth expertise often comes up against a phenomenon: Bullshit-Marketing
Dec 17, 20245 min read
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Basis V: Why your offer for the construction industry will never be 100% perfect – and why that's okay
Technical marketing and product development in the construction industry are always faced with a challenge: compromises
Dec 17, 20246 min read
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Basics IV: Marketing battle in the construction industry: product marketing vs. technical marketing!
This article shows you how to determine the perceived value and set the optimal price for your target group.
Dec 13, 20246 min read
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