All blog posts in one place

Why technical marketing in construction is not a buzzword, but a deep understanding of the system.

HOAI service phases: Your key to successful marketing in the construction industry! 

In the construction industry, planners, technical planners and consultants are a central, but by no means homogenous, target group

In the construction industry, in-depth expertise often comes up against a phenomenon: Bullshit-Marketing

Technical marketing and product development in the construction industry are always faced with a challenge: compromises

This article shows you how to determine the perceived value and set the optimal price for your target group.

How do you distinguish between customers and clients, and what strategies do you need to address them in a targeted way?

This article offers you a clear introduction to the basics and shows how you, as a marketing manager, can add value.